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Cookies and Re-Targeting

Use of cookies

We use so-called cookies on some pages of our website. Cookies are small text files that are stored on your computer by the browser. They do not cause any damage to your computer and do not contain any viruses. They serve to make our offer more user-friendly, more efficient and more secure.

Most of the cookies we use are so-called session cookies, which are deleted automatically as soon as you leave our website. Some cookies remain on your device until you delete them. They allow us to recognize your browser on your next visit.

You can set your browser to notify you each time it receives a cookie (which you can then accept only on a case-by-case basis), to refuse all or some cookies, and to delete cookies automatically each time you close it. Please note that disabling cookies may restrict the functionality of the site.

Cookies that are necessary for the execution of the electronic communication procedure or for the provision of specific functions that you have requested (e.g. the "shopping cart" function) are stored. The operator of the website has a legitimate interest in storing the cookies required for the technically flawless and optimized provision of its services. Any other cookies that may be stored (e.g. for the purpose of analyzing your browsing habits) are dealt with separately in this data protection declaration.

Cookie Preferences

Server log files

The provider of our websites automatically collects and saves information in so-called log files, which are automatically transmitted to us by your Internet browser. These files contain the following information:

Browser type and version
Operating system used
URL of the previously visited site
Host name of the computer accessing the site
Time of the server request
IP address

This information is not combined with other data sources.

Website comment function

As part of the comment function we offer on our website, we record not only your comment, but also the time it was posted, your email address and the nickname you used (unless you left a comment anonymously).

IP address logging

Our commenting feature logs the IP addresses of users who leave comments. We need this information in order to take action against the author of a legally objectionable comment (e.g., defamatory or propaganda), since we do not check comments left on our website before publishing them.

How long we keep comments

The comments posted and the related personal data (e.g. IP address) remain stored and published on our website until the commented content has been completely deleted or the comment has to be deleted for legal reasons (e.g. defamation).

Legal basis

The registration of comments is based on your consent, which you can revoke at any time by sending us a simple e-mail. This revocation does not affect the lawfulness of the data processing operations already carried out.

Use of social plug-ins

Facebook plug-ins

Our website uses plug-ins of the social network Facebook.com, operated by Facebook Inc. 1601 S. California Ave. California Ave, Palo Alto, CA 94304, USA (hereinafter "Facebook").

When you visit a page on our site with a plug-in, you are automatically connected to the Facebook servers. The content of the plug-in is transferred to your browser and integrated into the layout of the site. It also tells us which pages of our site you have visited. If you are logged into Facebook, Facebook will assign this information to your personal user account.

If you use the functions of the plug-ins (by clicking "Like" or leaving a comment), this information will also be attributed to your Facebook account. If you do not want this to happen, there is only one solution: you must log out of Facebook before using the plug-ins. To learn more about how Facebook collects and uses your data, what your rights are in this regard, and how you can protect your privacy, please see Facebook's data protection information.

If you do not want your data to be collected, you should check the "Block third-party cookies only" option on your browser. Please note, however, that in this case, the performance of the website may be impaired and its use limited.

Instagram plug-ins

This website uses features of the Instagram service, provided by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA.

By clicking the Instagram button while logged into your Instagram account, you can associate the content of our pages with your Instagram profile, which can then attribute the visit to our pages to your user account. We would like to point out that as the provider of this site, we have no knowledge of the content of the transmitted data or how it is used.

More information on this subject is provided in Instagram's privacy policy at: https://instagram.com/about/legal/privacy/.

Analytics and online advertising

Google Analytics

This website uses features of the web analysis service Google Analytics, operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called cookies, text files that are stored on your computer for the purpose of analyzing your use of the website. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the USA and stored there. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

Anonymization of the IP address

We have activated the function for anonymizing IP addresses on our website, whereby Google will truncate your IP address within the member states of the European Union or parties to the Agreement on the European Economic Area before forwarding it to the USA. Only in exceptional cases will your full IP address be transmitted to a Google server in the United States and truncated there. Google will use this information on behalf of the website operator for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website and Internet usage. The IP address transmitted by your PC via Google Analytics is not mixed with other data held by Google.

Demographic characteristics of Google Analytics

This website uses the demographics feature of Google Analytics to generate reports containing information about the age, gender and interests of users. This data is derived from Google's interest-based advertising as well as from visitor data from third-party providers. This data cannot be associated with a specific individual.

Opting out of data collection

To prevent cookies from being stored on your browser, you can change the settings on your browser. Please note, however, that if you do so, you may not be able to use all the features of our site. You can also prevent the collection and processing of the data generated by the cookie about your use of the website by downloading and installing the browser plug-in available at https://tools.google.com/dlpage/gaoptout?hl=de.

Google Analytics Remarketing

Our websites use Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick, operated by Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These functions allow the target ad groups created with Google Analytics Remarketing to be combined with the cross-device functions of Google AdWords and Google DoubleClick. This means that personalized, interest-based advertisements that have been tailored to your needs based on your usage and browsing habits on one of your devices (e.g. cell phone) will also be displayed on your other devices (e.g. tablet or computer).

Google will associate your browser history and application history with your Google Account, if it has obtained your consent to do so. This means that the same personalized advertisements will be displayed on all the devices you use while logged into your Google Account. As part of this feature, Google Analytics collects identifiers from users logged into Google, which are temporarily combined with our Google Analytics data for the purpose of defining and creating target groups for cross-device advertising.

You can permanently block cross-device remarketing by deactivating ad personalization in your Google Account at the following link: https://www.google.com/settings/ads/onweb/.

The aggregation of data collected in your Google Account is based solely on your consent, which you can give or revoke to Google. Data collection processes that are not aggregated in your Google Account (e.g., because you do not have a Google Account or you have refused such aggregation) are based on legitimate interest. This interest arises from the website operator's interest in anonymously analyzing website users for advertising purposes.

You can find more information on this subject as well as Google's privacy policy at https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses the online advertising tool Google AdWords, operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use what is known as conversion tracking in this context. When you click on an ad published by Google, a cookie is placed on your computer for conversion tracking. This cookie is valid for a maximum of 30 days and does not identify you personally. If you visit certain pages of this website within this 30-day period, this cookie will be recognized and we and Google will know that you have clicked on our ad and been redirected to our website in the past.

Each Google Adwords client is assigned a different cookie. This makes it impossible to track cookies through the websites of Adwords clients. The information collected through cookies is used to compile conversion statistics for AdWords customers who have opted to track conversions. Customers are informed of the total number of users who clicked on their ad and were redirected to a web page with a conversion tracking tag. However, they do not receive any personally identifiable information. If you wish, you can prevent conversion tracking by deactivating the relevant cookie in the user settings of your Internet browser. You will then not be included in the conversion statistics.

The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

Further information on Google AdWords and Google conversion tracking can be found in the Google data protection declaration at https://www.google.fr/policies/privacy/.

Facebook Pixel

Our website uses the Facebook Pixel, an analytics tool to measure the effectiveness of advertising. It is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter "Facebook").

This tool tracks the behavior of visitors who are redirected to our website after clicking on a Facebook ad. It enables us to evaluate the effectiveness of the advertisements published on Facebook for statistical and market research purposes and to optimize our future advertising measures.

The data collected remains anonymous to us as the operator of this website and does not allow us to identify the users. However, the data is stored and processed by Facebook, so that a link can be made to the corresponding user profile and Facebook can use this data for its own advertising purposes in accordance with Facebook's Data Usage Policy. In this way, Facebook can serve ads on its pages or on third-party pages. As the site operator, we have no control over the use of this data.

To learn more about protecting your privacy, please see Facebook's privacy information: https://www.facebook.com/about/privacy/. You can permanently disable the "Custom Audiences" remarketing feature in "Your Ad Preferences" at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate Facebook's user-specific advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

On our website, you have the option of subscribing to our free newsletter, which contains the latest news, product recommendations, recipes and contests. To subscribe, you must provide us with the following information:

Salutation

First name, last name (newsletter recipients are called by their name)

Date of birth and interests (optional)

E-mail address (for sending the newsletter)

In order to receive the newsletter, you will have to expressly subscribe through a double confirmation procedure. You can unsubscribe at any time, either by contacting us directly or by clicking on the unsubscribe link embedded in each newsletter.

Plug-ins and tools

YouTube

Our website uses plug-ins from the YouTube website operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit a page on our website with a YouTube plug-in, a connection is established with YouTube's servers, and YouTube is informed of the pages you have visited on our website.

If you are logged into your YouTube account, YouTube may link your browsing habits directly to your personal profile. To avoid this, simply log out of your YouTube user account.

We use YouTube on our site to make our online offering more user-friendly.

More information on the use of user data is provided in the YouTube privacy policy at https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This website uses web fonts provided by Google to ensure a uniform graphic presentation of the website. When you visit our website, your browser loads the necessary fonts into its cache in order to display the texts and fonts correctly.

To do this, it must establish a connection with Google's servers. In this way, Google learns that your IP address has visited our website. We use Google Web Fonts on our website to ensure that our online offer is presented in a uniform and user-friendly manner.

Fonts that are not supported by your browser are replaced by a standard font offered by your computer.

You can find more information about this under the link https://developers.google.com/fonts/faq and in the Google privacy policy at https://www.google.com/policies/privacy/.

Google Maps

Our website uses the Google Maps mapping service, operated by Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, via an API (application programming interface).

Your IP address is recorded when you use the Google Maps functions. It is usually transmitted to a Google server in the USA and stored there. The operator of this website has no control over this data transfer. We use Google Maps to ensure a user-friendly presentation of our online offer and to make it easy for users to find the locations that are indicated on our website.

More information on the use of user data is provided in the Google privacy policy at https://www.google.fr/intl/fr/policies/privacy/.

Forms

On our site, you have the possibility to contact us on all kinds of subjects. Depending on the subject of your message, you will have to indicate different elements on the form. Personal data such as calling form, name, first name, phone number and e-mail address are almost always required for us to answer you. If you have an order-related inquiry or a question about a current order, you can also enter your customer number or your order number.